Monthly Archives: April 2011

Social Media and Statistical Methods:Are they reconcilable?

Social Media has been the Buzzword in recent times and I feel analytics companies are bored with structured data with different metrics and are exploring new realms of data which are not-so-structured. In this process, companies are using different methods … Continue reading

Posted in Advanced Analytics | Tagged , , , | 2 Comments

Defining a “Social Media Analytics Life Cycle” Framework

The framework defined in this post would set the context and scope for the blog as such. It is easy to get lost in the love for Twitter & Facebook, but as social media analytics practitioners, our responsibility is to … Continue reading

Posted in Frameworks | Tagged , | 2 Comments