About Us

This is a group blog by a bunch of social media analytics practitioners. Objective of the blog is to identify & network with knowledgeable professionals in social media analytics & marketing domain, learn from them and also share our perspectives on advancing the use of social media for business benefits & outcomes.

The context and scope of the blog is summarized in the below framework, which is elaborated in the first post.

Social Media Analytics Life Cycle

Click to view larger image

Authors include

  • Anbazhagan Elango on LinkedIn Anbazhagan Elango on Twitter Anbazhagan Elango
  • Arindam Mondal on LinkedIn Arindam Mondal on Twitter Arindam Mondal
  • Bibhash Chakrabarty on LinkedIn Bibhash Chakrabarty on Twitter Bibhash Chakrabarty

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