Category Archives: Advanced Analytics

This blogs talk about how to employ Adavnced Analytics on Social Media

Social Media ROI for Beginners

This post is the first in a series dedicated to understanding how the ROI for Social Media can be calculated. The entire series will include many points for you to use this knowledge and understand the social media marriage with … Continue reading

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Audience Analytics of YouTube videos

In my last post I have expressed my desire to use common statistical methods and multivariate analysis to analyse the Social Media data.Here I am going to explore if Cluster Analysis can be used to segment the videos according to … Continue reading

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Social Media and Statistical Methods:Are they reconcilable?

Social Media has been the Buzzword in recent times and I feel analytics companies are bored with structured data with different metrics and are exploring new realms of data which are not-so-structured. In this process, companies are using different methods … Continue reading

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