Category Archives: Frameworks

Social Media ROI for Beginners

This post is the first in a series dedicated to understanding how the ROI for Social Media can be calculated. The entire series will include many points for you to use this knowledge and understand the social media marriage with … Continue reading

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Numbers Just Aren’t Enough

We live in a world where quantitative research makes up about 80 percent of the research industry. The findings are generally in the form of numbers and charts. However, organizations are now realizing that they want to know more about … Continue reading

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Defining a “Social Media Analytics Life Cycle” Framework

The framework defined in this post would set the context and scope for the blog as such. It is easy to get lost in the love for Twitter & Facebook, but as social media analytics practitioners, our responsibility is to … Continue reading

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