Tag Archives: Social Media Analytics

Social Media ROI for Beginners

This post is the first in a series dedicated to understanding how the ROI for Social Media can be calculated. The entire series will include many points for you to use this knowledge and understand the social media marriage with … Continue reading

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Using the Twitter API for Analytics

Twitter is probably the most popular social media channel among businesses that are trying to harness the power of social media. It is therefore of paramount importance to the business community that there be an efficient way of retrieving metrics … Continue reading

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Social Media Platform APIs – What, Why and How

Social Media Platform APIs have generated a lot of attention and excitement among professionals in social media and web analytics. However, the picture is still hazy for most of us. Majority of us have heard about a “Facebook API application” … Continue reading

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Social Media and Statistical Methods:Are they reconcilable?

Social Media has been the Buzzword in recent times and I feel analytics companies are bored with structured data with different metrics and are exploring new realms of data which are not-so-structured. In this process, companies are using different methods … Continue reading

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Defining a “Social Media Analytics Life Cycle” Framework

The framework defined in this post would set the context and scope for the blog as such. It is easy to get lost in the love for Twitter & Facebook, but as social media analytics practitioners, our responsibility is to … Continue reading

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