Tag Archives: Social media

Social Media ROI for Beginners

This post is the first in a series dedicated to understanding how the ROI for Social Media can be calculated. The entire series will include many points for you to use this knowledge and understand the social media marriage with … Continue reading

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Using the Twitter API for Analytics

Twitter is probably the most popular social media channel among businesses that are trying to harness the power of social media. It is therefore of paramount importance to the business community that there be an efficient way of retrieving metrics … Continue reading

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Social Media Platform APIs – What, Why and How

Social Media Platform APIs have generated a lot of attention and excitement among professionals in social media and web analytics. However, the picture is still hazy for most of us. Majority of us have heard about a “Facebook API application” … Continue reading

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